Journal of Accounting & Marketing
J Account Market
Accounting is the system, a company uses to measure its financial performance by nothing and classifying all the transactions like sales, purchases, assets, and liabilities in a manner that adheres to certain accepted standard formats. It helps to evaluate a Company’s past performance, present condition, and future prospects. Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. The Journal of Accounting & Marketing is an open access platform for the most rapid and reliable source of information on current developments in the field of Accounting & Marketing. The emphasis will be on publishing quality papers quickly and freely available to researchers worldwide.
- Further information
- Category Links