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Proceedings of the Marketing Spring Colloquy

Published/Hosted by University of Tunis El Manar. ISSN: 2490-4376.

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing. The MSC is organized by the Unit of Marketing Research & Applications (URAM) under auspices of the University of Tunis El Manar. Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological, sociological and cultural contexts.

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