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Amity Journal of Marketing

Published/Hosted by Amity Directorate of Management and Allied Areas (ADMAA), Amity University, India. ISSN (printed): 2455-975X. ISSN (electronic): 2456-1703.

Amity Journal of Marketing (AJM) is a double-blind, peer-reviewed bi-annual International academic journal that publishes contemporary research in the broad area of marketing at an international level. The aim of AJM is to come up with scholarly articles that focus on the giving solutions to current marketing problems and to contribute to the knowledge pool in this area. In this process, AJM brings together academicians, corporate practioners and research scholars from across the world to provide an in-depth insight in marketing. In this regard, Amity Journal of Marketing (AJM) welcomes innovative, path-breaking and original research, both empirical and conceptual papers, within the broad area of marketing including but not limited to Advertising, Consumer Behaviour, Sales Management, Advertising & Promotion Management, Direct Marketing, E-Commerce, Marketing Research, Marketing Theory & Applications and Retailing. Published twice a year, the journal is the official publication of Amity Directorate of Management and Allied Areas (ADMAA), a research unit of Amity University, a leading innovation and research driven private University in India.

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