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Global Journal of Retail Management
Global J Retail Manag
ISSN: 2277-3231.
The Global Journal of Retail Management (GJRM) focuses on issues of strategic significance in retailing worldwide and provides a forum for researchers in academia, business, consultancy and management. The competitive retail sector is under pressure to provide efficient services to hold its share of the market. As consumers demand higher levels of service and supply, they are simultaneously wooed by other alternatives like mail order and out of-town-shopping. The Global Journal of Retail Management provides a link between production and consumer, and by understanding their relationship it allows retail personnel to study operations practice in other organizations, and to compare methodologies. The mission of this journal is to publish empirical research that tests, extends or builds business management theory and contributes to retail management practice. All empirical methods including qualitative, quantitative, fields, laboratory and combination methods and are welcome. In order to be published in GJRM, a manuscript must make strong experiential and theoretical contributions and highlight the significance of those contributions to the management field. Thus, preference is given to submissions that test, extend or build string theoretical frameworks while critically examining issues with high importance for business management theory and practice.
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