Journal of Sales and Marketing Management (JSMM)
J Sale Market Manag
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Journal of Sales and Marketing Management (JSMM) provides a forum for the exchange of ideas, information, and experiences related to educating students of sales, marketing and advertising. JSMM is the leading peer-reviewed, international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. It also addresses professional issues, including development of the curriculum, career development, and the state of the profession.
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