International Journal of Business and Commerce
Int J Bus Commerce
Published/Hosted by International Journal of Business and Commerce.
The International Journal of Business and Commerce keeps readers up-to-date with the latest research and newest thinking in consumer goods in an easy-to-read, straightforward way. This unique journal bridges the gap between consumer goods industry practitioners (both retailers and manufacturers) and academics, to the mutual benefit of both sides. It brings academics' best work to the attention of practitioners, and it communicates practitioners' research priorities and interests to academics.
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