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Journal of Global Scholars of Marketing Science: Bridging Asia and the World
ISSN (printed): 2163-9159. ISSN (electronic): 2163-9167.
The Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS) is a quarterly journal that publishes original and peer-reviewed papers that significantly contribute to the overall advancement of marketing theory, research, and practice. JGSMS endeavors to be a “global bridge” connecting marketing scholars and readers in Asia with various parts of the globe. ‘Bridging Asia and the World’ is the position statement of JGSMS. JGSMS is the official journal of the Korean Scholars of Marketing Science and a publication of Yonsei University. JGSMS aims to: Monitor and analyze global marketing needs and trends; Generate and integrate new ideas and theories related to marketing theory and practice; Refine applications of new research methods and techniques; Experiment with and expand marketing practices.
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