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Arts Marketing: An International Journal (AM) is dedicated to publishing high-quality contemporary research into arts marketing and strongly encourages creativity in the development of marketing theory and practice. AM embraces the growing number of talented academics working in the international field of arts marketing, challenging and building upon current orthodoxy in this area. The journal adopts a broad view of the arts, including all sectors of the creative industries such as visual arts and crafts, museums, performing arts, music, film, cinema, literature; and also of the disciplinary perspectives that can inform the field. The journal facilitates the contribution of academic research to arts marketing practice and brings the practitioner and consumer voice into the academic arena.
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