Journal of Direct, Data and Digital Marketing Practice
Published/Hosted by Springer.
ISSN (printed): 1746-0166. ISSN (electronic): 1746-0174.
The Journal of Direct, Data and Digital Marketing Practice informs practicing marketers about the latest developments in channels, techniques and tools across the linked disciplines of direct marketing, data management and digital marketing. The journal provides real-life insight into customer behaviours, multi-channel marketing strategies, marketing success stories and data-driven routes-to-market. This is delivered through a combination of opinion pieces, case studies, business intelligence, reviews and whitepapers which have been carefully assessed for the quality of their thinking and content by the editorial board.
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