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International Journal of Applied Marketing
Int J Appl Market
ISSN: 1742-2612.
The purpose of the International Journal of Applied Marketing ( IJAM ) is to provide a high-quality medium through which developments in marketing theory/thought and empirical research can be effectively communicated to both those actively engaged in marketing research and those wishing to be informed about progress in the field. IJAM seeks to contribute to the body of knowledge about marketing theory and practice by performing an integrative function, publishing theoretical and empirical articles from all countries with differing disciplinary approaches. This journal seeks to embrace the entire area of marketing: profit as well as non-profit marketing, consumer behaviour, product decisions, pricing marketing communication, marketing channels, strategic marketing planning, industrial marketing, international marketing etc. Methodological subject areas to be covered are, for example, the philosophical basis of marketing theory and practice, the confrontation of differing research traditions and theoretical reflection on the nature, scope and boundaries of marketing. It is anticipated that overtime special editions might emerge considering such topics as comparative marketing, cross-cultural aspects of marketing, the relationship between government and marketing and sustainable marketing. The journal publishes original refereed material, it is devoted to the improvement and further development of the theory and practice of marketing and is designed to appeal to both practising managers and academics alike.
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