Return to JournalSeek Home

Genamics JournalSeek

The Journal of Database Marketing & Customer Strategy Management

Published/Hosted by Springer. ISSN (printed): 1741-2439. ISSN (electronic): 1741-2447.

Published quarterly, the Journal of Database Marketing & Customer Strategy Management tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.

   Further information
   Category Links








Add To Favorites
Email This Page



Side Panel
Privacy Policy About Us Contact Us