The Journal of Database Marketing & Customer Strategy Management
ISSN (printed): 1741-2439. ISSN (electronic): 1741-2447.
Published quarterly, the Journal of Database Marketing & Customer Strategy Management tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.
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