Journal of Hospital Marketing & Public Relations
J Hosp Market Publ Relat
ISSN (printed): 1539-0942. ISSN (electronic): 1539-0934.
This dynamic journal takes as its mission the dissemination of pertinent and practical material on new and effective ways of marketing hospital services. Written by and for hospital marketing professionals, the Journal of Hospital Marketing & Public Relations shares current and cutting-edge marketing applications and methodologies. Retitled to better reflect its focus (formerly the Journal of Hospital Marketing), this refereed journal keeps you on the leading edge of the field with theoretical and empirical research papers, case studies, and articles of relevance to both academics and practitioners. The practical and methodology-oriented articles featured in the journal assist practitioners in enhancing their productivity and effectiveness in such areas as: strategic marketing planning, strategy development, fund development, recruitment, internal marketing, joint analysis, market analysis, competitive advantage analysis, marketing research and auditing, patient liaison activities, lobbying/regulatory affiliation, hospital economics, staff development from a marketing perspective, contracting, media selection/placement/relations, target analysis, working with marketing consultants.
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