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Services Marketing Quarterly
Serv Market Q

Published/Hosted by Haworth Press Inc. ISSN (printed): 1533-2969. ISSN (electronic): 1533-2977.

Services Marketing Quarterly is an applied journal for issues related to marketing. It is devoted to supplying "how-to" marketing tools for the expanding service sector of the economy. Each issue of this unique periodical is a basic resource for all service managers. Specific tools, cases, and methodologies used in various service industries are offered for examination. The distinguished practitioners and academicians who contribute to Services Marketing Quarterly share with you their experiences in developing, implementing, and evaluating their marketing campaigns and programs and explore the latest marketing issues and methodologies. Services Marketing Quarterly bridges a gap between theory and application by simply and clearly presenting marketing methodologies that can assist you in marketing your service.

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