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Journal of Consumer Behaviour
J Consum Behav

Published/Hosted by John Wiley and Sons. ISSN (printed): 1472-0817. ISSN (electronic): 1479-1838.

The unique and particular needs of the consumer are increasingly important to businesses if they are to survive. Given the additional pressures of new technology and global competition, companies are increasingly finding that staying ahead of emerging trends in understanding and influencing customer behaviour is crucial to their growth and survival. Journal of Consumer Behaviour communicates the latest research and its application in a forum which includes case studies, research reports and forecasting trends as well as refereed articles on the latest empirical research and theoretical thinking in the field. The journal includes: Original, peer-reviewed "Analysis" - strongly underpinned by conceptual frameworks but at the same time of direct relevance to those in practice; Cutting-edge "Practice" papers - exploring the key international issues facing practitioners and presenting case studies, latest application techniques and forecasting reviews; Book reviews summarising content and assessing relevance, and each submission is subjected to peer review, to ensure the journal is authoritative, accessible and relevant.

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