International Journal of Market Research
Int J Market Res
Published/Hosted by World Advertising Research Center.
The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments; APPLY new research approaches to your business; UNDERSTAND new tools and techniques; LEARN from the worlds leading research thinkers; STAY at the forefront of your profession. The journal publishes cutting-edge articles across the entire spectrum of marketing and social research: New quantitative and qualitative techniques from sampling to semiotics; Advances in research applications including research into brands, advertising and product development; Specialist fields such as pharmaceutical research; Applying new research findings.
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