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Market Leader
Market Leader

Published/Hosted by World Advertising Research Center. ISSN: 1463-0877.

To remain competitive and differentiated, a company’s strategic position and the continuing development of its branding and reputation are key. Without marketing as a core business process, brand and business values suffer. Market Leader recognises this and specifically focuses on the strategic factors that deliver growth, shareholder value and brand strength. Taking the lead from some of the world’s foremost business people, it aims to bring to its readers unparalleled access to the most powerful and effective strategies in business today. Market Leader is vital reading for both senior management and those from the academic community involved in teaching and research into business and marketing issues. Published quarterly in association with the Marketing Society, each issue of Market Leader will bring you the latest thinking and practice in the world of business.

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