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LZ Spezial is the themed magazine of Lebensmittel Zeitung published four or five editions each year. Each issue focuses on a single product category or a current marketing issue providing analysis and comment from the angle of the retailing business. The aim is to highlight the importance of marketing activities in retailing. LZ Spezial is a supplement to Lebensmittel Zeitung and thus reaches all Lebensmittel Zeitung readers.
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