Journal of Financial Services Marketing
J Financ Serv Market
Published/Hosted by Springer.
ISSN (printed): 1363-0539. ISSN (electronic): 1479-1846.
The Journal of Financial Services Marketing (FSM) publishes detailed and authoritative case studies from marketers worldwide; research with implications for practice from leading business schools, research institutes and universities; reviews and briefings by expert practitioners and academics; legal reviews examining major changes in legislation; and book reviews providing a 'thumbnail' of best practice in marketing within the financial services field.
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