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Journal of Vacation Marketing

Published/Hosted by SAGE. ISSN (printed): 1356-7667. ISSN (electronic): 1479-1870.

Journal of Vacation Marketing ensures that both practitioners and academics in the sector are aware of new thinking and research, best practice and latest techniques used in the marketing of tourism and hospitality products and services: Reviewed practitioner articles - New trends, techniques and strategies, as well as current issues, for marketing practitioners; Industry case studies - Focusing on the real-life challenges and problems faced by major tourism and hospitality corporations; Academic articles - Anonymously refereed, these present new thinking and original studies with significant implications for tourism and hospitality marketing; Book reviews and conference reports summarising content and assessing relevance. Each article is anonymously refereed, or subject to peer review, to ensure the journal is authoritative, accessible and relevant.

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