Journal of Marketing Communications
J Market Comm
ISSN (printed): 1352-7266. ISSN (electronic): 1466-4445.
The Journal of Marketing Communications is devoted to publishing research papers and information concerning all aspects of marketing communications and promotion management. It is a channel for discussing emergent issues such as relationship marketing and integrated marketing communications together with behavioural foundations of marketing communications and promotional management. Issues that the journal covers include: Marketing communications - communications via any or all of the marketing mix elements. The way(s) the marketing mix elements are operationalized and interrelated for communication purposes in marketing plans. Promotional management - this would not only include the bedrock of advertising, sales promotion, publicity and personal selling, but would also include emergent areas such as marketing public relations, direct marketing and sponsorship. The mechanism or process of developing effective communications or promotion via specific case studies. Behavioural foundations of marketing communications and promotion management including semiotics, consumer behaviour, attitudes and persuasion, source and message factors, diffusion of innovations and adoption factors. Effects of changing environmental circumstance on marketing communications and promotional strategy - altered budget allocation, messages. and media vehicles adopted. Exploration of the trends toward integrated marketing communications, marketing public relations, and relationship marketing. Examples of sound or innovative teaching or training practice in relation to the marketing communications or promotional management. The interface between corporate and marketing public relations. The relationship between marketing and corporate communications.
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