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Qualitative Market Research: An International Journal
Qual Market Res Int J

Published/Hosted by Emerald Insight. ISSN: 1352-2752.

Qualitative Market Research: An International Journal furthers the frontiers of knowledge and understanding of qualitative market research and its applications, exploring many contemporary issues and new developments in marketing. It breaks new ground by raising awareness of the dichotomy of principles and practices in research, in an analytical and practical way. Providing national, international and cross-cultural perspectives of principles and practices, this innovative journal sets out to advance your knowledge and understanding of qualitative market research. Every article published in Qualitative Market Research: An International Journal has been subject to a double blind review process to ensure its relevance and quality.

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