Journal of Empirical Generalisations in Marketing Science
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Journal of Empirical Generalisations in Marketing Science (EMPGENS), a specialist on-line journal devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy. EMPGENS is sponsored by the UniSA and the R&D Initiative for Marketing. EMPGENS is a specialist journal that publishes: replication and extension research, critical reviews of previous research (single studies or streams of research), meta analyses, commentaries on scientific development and philosophy of marketing science.
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