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Asian Journal of Business Research
Asian J Bus Res
ISSN: 1178-8933.
The Asian Journal of Business Research (AJBR) is a scholarly journal that aims to disseminate new and challenging theories and paradigms developed from research based on actual Asian business situations. AJBR favours comparative studies (between Asian countries and/or non-Asian countries) that advance theoretical and empirical concepts in retailing, advertising, business to business, international business, food marketing, tourism, and buyer and seller behaviours. Manuscripts that effectively communicate these findings to the reality of the Asian business world are particularly encouraged. All papers are subject to strict double blind refereeing process.
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