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Micro & Macro Marketing

Published/Hosted by Società Editrice il Mulino. ISSN: 1121-4228.

Micro & Macro Marketing is directed to operators, researchers, scholars and all those feeling the need to deepen the reflection on contents and marketing problems, on consumptions, communication and market research. The review can be considered a tool for updating and widening research on such topics. The journal promotes interdisciplinary comparison (with marketing, psychology, sociology, statistics) paying special attention to some relevant problems that marketers are facing. Further, Micro & Macro Marketing promotes a constant exchange between business reality and scientific research. The latest issues have been dealing with information and communication technologies, international marketing trends, creativity and innovation, non-conventional marketing, market research, competitiveness, luxury, made in Italy, critical consumption, market measurement and tourism marketing. Every issue includes the analysis of an important case, a survey for operators -“La voce del manager” (“The Manager’s Voice”) – and an “Osservatorio” (“Observatory”) in collaboration with Assirm.

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