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Journal of World Business
J World Bus

ISSN: 1090-9516.

Formerly the Columbia Journal of World Business, the journal's editors are committed to build on the past strengths to make the all new Journal of World Business the premier source of information on international business going into the 21st century. The scope and perspective will be to use sound theory and basic research findings as a point of departure for exciting new breakthroughs in the development and practice of international management and marketing. With specifically designated editorial boards to recognize the importance of both the Pacific Rim and European contributions to world business, the structure of the editorial team and the new domain of JWB focuses on international HRM, marketing and strategic issues, broadly defined.

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