Advances in Business Marketing and Purchasing
Adv Bus Market Purch
Published/Hosted by Emerald Insight.
The book series, Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing. Papers in the series are usually longer and provide more details in reviewing literature, developing theory, reporting empirical procedures, describing implications for strategy and examining implemented strategies than articles in the pages of quarterly and monthly journal issues. All papers in the ABM&P series cite and build heavily on relevant literature. ABM&P’s papers go deeper in explaining complexity in multiple antecedent paths leading to decisions and actions (the equifinality issue) than management texts available in airport bookstores. ABM&P is for reading by executives recognizing that highly effective decisions involve more than checklists and asking the "ultimate question".
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