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Journal of International Marketing
J Int Market

Published/Hosted by American Marketing Association. ISSN (printed): 1069-031X. ISSN (electronic): 1547-7215.

Readers rely on Journal of International Marketing for the latest in global marketing issues. Geared both to international marketing and business scholars and to senior- and mid-level practitioners, Journal of International Marketing features analysis of the latest marketing theories, in-depth articles, and coverage of new methods. Also included are scholarly and managerially relevant articles on international marketing and timely insights from executives on new trends and tactics. Journal of International Marketing is the foremost resource on today’s international marketing environment.

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