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Marketing Management
Market Manag

Published/Hosted by American Marketing Association. ISSN: 1061-3846.

Designed to serve busy executives, Marketing Management focuses on strategic issues that marketing managers face every day. Its pages are packed with expert insights from today's thought leaders as well as case studies and interviews with senior-level marketing executives. Published six times a year, Marketing Management sheds light on hot topics - like brand management, CRM, product innovation, ROI, marketing effectiveness, and B2B - to help managers keep pace with this rapidly changing field.

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