Journal of Consumer Psychology
J Consum Psychol
ISSN (printed): 1057-7408. ISSN (electronic): 1532-7663.
This journal is devoted to advancing consumer psychology as a dynamic discipline by disseminating knowledge generated and contributed by scholars from a variety of backgrounds, substantive fields, and methodological orientations. It publishes papers providing theoretical analyses, critical reviews, original empirical reports, as well as methodological contributions that shape thought and practice in the discipline of consumer psychology. Topics covered include: the role of advertising, the development and change of consumer attitudes; judgment, choice and decision processes; direct brand experience; post-purchase evaluations; social cognition research; consumer socialization; motivational processes; salespersons' influences; and behavioral decision research.
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