Journal of Travel & Tourism Marketing
J Trav Tourism Market
Published/Hosted by Haworth Press Inc.
ISSN (printed): 1054-8408. ISSN (electronic): 1540-7306.
The Journal of Travel & Tourism Marketing is a managerially oriented and applied journal which serves as a medium through which researchers and managers in the field of travel and tourism can exchange ideas and keep abreast with the latest developments in the field. Before this journal was created, there was no professional journal dedicated entirely to the specific area of travel and tourism marketing from managerial perspectives. And in a recent survey of directors of four-year hospitality programs, the journal was rated sixth of refereed journals covering the field. This greatly needed journal expands professionals' knowledge in the field through the innovations in applied marketing research and management practices. Defining travel and tourism in the broadest sense, the journal includes travel services, tourism management organizations, meetings and convention services, and transportation services. As an international journal, the Journal of Travel & Tourism Marketing places special emphasis on submissions reflecting the perspectives of contributors from different countries. Travel and tourism educators, consultants, business researchers, and government policymakers can benefit from the timely information presented in this innovative journal. The Journal of Travel & Tourism Marketing publishes refereed articles on travel and tourism related to marketing management practices, applied research studies, critical reviews on major issues, and business and government policies affecting travel and tourism marketing. Publishing articles from a variety of perspectives, some possible topics for articles suitable for the journal include: consumer behavior issues; consumer trends; organizational buying behavior; research and innovations in destination marketing; case studies on successful destination marketing programs; social, cultural, economic, and/or technological trends; trends in market segmentation; tourism product development; marketing as related to meeting services and conventions; tour operator and wholesale industry marketing; incentive travel marketing; transportation industry marketing; national, state, and regional tourism policies affecting marketing; promotional programs development in travel and tourism marketing; assessing the effectiveness of tourism marketing efforts.
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