Journal of Hospitality & Leisure Marketing
J Hospit Leisure Market
Published/Hosted by Haworth Press Inc.
ISSN (printed): 1050-7051. ISSN (electronic): 1541-0897.
The Journal of Hospitality & Leisure Marketing is devoted entirely to innovations in applied marketing for both academicians and industry leaders in the hospitality and leisure fields. The journal publishes contributions written from a variety of perspectives, including those of the scholar, the practitioner, and the public policymaker. The editor invites contributions dealing with the entire spectrum of hospitality and leisure marketing, including but not limited to: consumer buying behavior in the hospitality/leisure field, decision-making processes in the hospitality/leisure field, ethical concerns in marketing in the hospitality/leisure field, analyses of environmental impacts of hospitality/leisure organizations and consumers, international issues and cross-cultural research, impacts of demographic, social, and technological change, trends in market segmentation, market planning, forecasting demand, positioning studies, new product development, organizing the marketing function, management controls in hospitality/leisure marketing, pricing hospitality and leisure products, econometric analysis of the price/demand function, location studies, distribution channels for hospitality/leisure products, customer satisfaction studies, advertising and sales promotion research, buyer-seller relationships, services marketing concepts and problems in the hospitality/leisure area. The Journal of Hospitality & Leisure Marketing fills a long-felt need for a specialist publication dealing with hospitality/leisure marketing issues. Academic readers will find the Journal of Hospitality & Leisure Marketing a stimulating, provocative, trustworthy, and definitive publication that will contribute greatly to their teaching and research. Consultants will find both conceptual and application-oriented articles helpful in defining client problems and constructing programmatic solutions. Practitioners will find theoretical principles explained in a way that will assist them in using their limited marketing resources more productively. Finally, public policymakers and public officials at all levels will find the journal helpful in clarifying problems, organizing research, establishing priorities, and producing recommendations to deal with issues of public concern.
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