Journal of Food Products Marketing
J Food Prod Market
Published/Hosted by Haworth Press Inc.
ISSN (printed): 1045-4446. ISSN (electronic): 1540-4102.
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners. Research and application articles cover break-away areas of food products marketing including: updates on basic principles in food marketing, new food production development, new developments in food products distribution channels, economics of the food industry, food retailing and food wholesaling management, food product policy, legal and societal aspects of food marketing, physical distribution in the food industry, personal selling in the food industry, sales management in the food industry, food and consumer behavior research, food pricing studies. Special research reports also provide rapid publication of such topical areas as: consumer taste and flavor preference studies, top management involvement with new food products, health claims in food advertising, ethnicity and food marketing, inner-city food marketing, suburban food marketing, retail advertising in high- and low-income areas, national versus generic food brands, vertical food merchandising, coupon-clipping customers, personalized interactive video in food marketing, supermarket promotional strategies.
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