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Marketing Insights is the AMA's bimonthly magazine written for marketers, those who work with research and those who work with the resulting insights—which, in this data-driven marketplace, encompasses marketers of every industry. The magazine thinks beyond the survey or analysis to the actionable insights that can be parsed from the data, and can lead to a deeper understanding of customers, competitors and the marketplace as a whole. With a forward-looking editorial strategy, Marketing Insights provides coverage of traditional research theories, techniques and tools, tempered with content focusing on business insights and analytics activities, allowing marketers from both sides of the research equation to see how information is best gathered and acted on to drive profitable business growth.
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