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Knowledge Hub

Published/Hosted by G L Bajaj Group of Institutions. ISSN: 0973-6425.

Knowledge Hub is a double blind refereed bi-annual journal on Management research, which is being published since 2005. Its objective is to disseminate knowledge which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers. Being a continuous medium of management education, it enjoys the readership of academicians, students and marketing managers from top B-schools, universities and colleges in India and abroad.

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