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Journal of Targeting, Measurement and Analysis for Marketing
J Target Meas Anal Market

Published/Hosted by Springer. ISSN (printed): 0967-3237. ISSN (electronic): 1479-1862.

Under the guidance of its expert Editor and an eminent international Editorial Board, Journal of Targeting, Measurement and Analysis for Marketing has developed into one of the world's leading forums for the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities. Journal of Targeting, Measurement and Analysis for Marketing has established itself as a key bridge between applied academic research and commercial best practice, globally.

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