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Journal of Marketing for Higher Education
J Market High Educ

Published/Hosted by Haworth Press Inc. ISSN (printed): 0884-1241. ISSN (electronic): 1540-7144.

The Journal of Marketing for Higher Education is a vital quarterly publication that provides guidance for all professionals involved in marketing for higher education. It serves a wide spectrum of schools from the community college to the private four-year university. It contains applicable, action-oriented information useful to those individuals responsible for advancing the institution, including public relations, admissions, development, and planning professionals. It also provides a focus through which the many aspects of marketing for higher education can be integrated into a coherent discipline. Each issue is designed to be a source of ideas, innovation, and inspiration to those individuals challenged with the responsibility of ensuring that their university not only survives, but thrives. To this end, every quarter, the Journal of Marketing for Higher Education offers readers fresh perspectives--with new ideas, approaches, and advice about promising new techniques and trends. This journal addresses practical matters and provides immediately usable data that can save institutions and professionals the effort of "reinventing the wheel." This unique journal meets the needs of college administrators, instructors, and students. Reasons to Subscribe to the Journal of Marketing for Higher Education: Bring new students to your campus; Identify and reach new groups of potential students; Better utilize existing programs; Make the best use of your marketing resources; Improve retention rates; Coordinate institution-wide efforts; Get to and stay on the cutting edge.

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