Journal of Public Policy and Marketing
J Publ Pol Market
Published/Hosted by American Marketing Association.
ISSN (printed): 0743-9156. ISSN (electronic): 1547-7207.
Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today's most important issues. Each issue features a wide-ranging forum for the research, findings, and discussion of marketing subjects related to business and government, including issues on nutrition and health, ethics and social responsibility, antitrust, privacy, and copyright and trademarks, as well as policy implications from the Federal Trade Commission and Food and Drug Administration. Journal of Public Policy & Marketing illustrates the important role of marketing in the legal and regulatory venues.
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