Psychology and Marketing
Published/Hosted by John Wiley and Sons.
ISSN (printed): 0742-6046. ISSN (electronic): 1520-6793.
Psychology & Marketing publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal it serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest concern and applied value to its audience of professionals and scholars. Specifically some of the types of articles published in this journal are as follows: (1) descriptions of the development validity and/or use of psychological knowledge or techniques that can be brought to bear on marketing problems; (2) descriptions of the development validity and/or use of marketing knowledge or techniques derived from the psychological literature; (3) psychological studies or profiles of individuals or groups who might potentially benefit from the marketing of a particular product or service; (4) studies of personality and behavior change where these studies have a direct bearing on questions concerning consumer behavior and marketing strategies; (5) exploration of issues of law ethics and values in psychology and marketing; (6) psychological investigation of interpersonal and interagency (e.g. research supplier client) relationships in marketing; and (7) case studies and cross-cultural reports pertinent to all of the preceding topics. This journal is designed to provide a unique forum for the presentation and discussion of innovative perspectives on marketing and psychology.
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