Health Marketing Quarterly
Health Market Q
Published/Hosted by Haworth Press Inc.
ISSN (printed): 0735-9683. ISSN (electronic): 1545-0864.
Health Marketing Quarterly--an applied journal for marketing health and human services--is devoted to supplying "how-to" marketing tools for specific delivery systems. Each volume of this unique and informative journal demonstrates the applicability of marketing for specific health services. Exhibiting "how-to" approaches for using select tools of marketing for specific services, this journal bridges the gap between theory and application for service providers. In a simple and clear fashion, Health Marketing Quarterly presents select marketing methodologies that will be helpful to both providers and administrators of select services. It also acts as a resource manual for service managers to market current and future services. Health managers and providers will learn how to develop a thorough marketing approach, and how marketing can improve awareness of opportunities, increase customer/patient satisfaction, and improve the cost-effectiveness of programs. Practitioners and academicians from the selected delivery systems contribute valuable information targeted toward the latest growth areas in the health care field. Group practice marketing, mental health marketing, and long-term care marketing have been featured in the journal, as have the marketing of ambulatory care, alternative care programs, social services, hospitals, HMOs, health insurance, and health products. Occasional thematic issues of Health Marketing Quarterly are applied to a select health service and those issues serve as basic resources for marketing that service.
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