Marketing Intelligence & Planning
Market Intell Plann
Published/Hosted by Emerald Insight.
Marketing Intelligence & Planning offers in-depth analysis of the intricate relationship between planning and implementation, plus informed opinion and critical analysis from international experts in the field. As marketing techniques and technology increase in sophistication, it is essential that marketing professionals and academics understand how to apply them effectively. As such Marketing Intelligence & Planning aims to provide the practical implications that will help bridge the gap between academic research and practice. Every article published in Marketing Intelligence & Planning has been subject to a double blind review process to ensure its relevance and quality.
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