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Journal of the Academy of Marketing Science
J Acad Market Sci

Published/Hosted by SAGE. ISSN (printed): 0092-0703. ISSN (electronic): 1552-7824.

Journal of the Academy of Marketing Science furthers the science of marketing throughout the world by promoting the conduct of research and the dissemination of research results through the study and improvement of marketing as an economic, ethical and social force.

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