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Rolling Stone

ISSN: 0035-791X.

Rolling Stone is an American magazine devoted to music and popular culture. It was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J. Gleason. Initially the magazine identified with and reported on the hippie counterculture, though it distanced itself from the underground newspapers of the time, embracing more traditional journalistic standards and avoiding the radical politics of the underground press. Rolling Stone did make a mark for its political coverage in the early 1970s, however, through the unique "gonzo journalism" of Hunter S. Thompson. The magazine became so influential by the 1970s that a song dedicated to it, "Cover of the Rolling Stone" by Dr Hook and the Medicine Show, became a hit single. By the 1980s, despite still employing Thompson and other iconic writers of the sixties and seventies such as rock-journalist badboy Lester Bangs, Rolling Stone had adopted corporate values that it had shunned earlier (e.g., employee drug testing). The magazine moved to New York to be closer to the advertising industry, and many date its change in culture from this point. In the early 2000s, facing declining revenue and competition from young men's magazines such as Maxim and FHM, Rolling Stone reinvented itself, targeting a younger reader and offering more sex-oriented content, which often focused on sexy young television or film actors as well as pop music. In 2002, they published their list of Rolling Stone's 500 Greatest Albums of All Time, and in 2004 the List of Rolling Stone's 500 Greatest Songs of All Time.

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