Journal of Marketing Research
J Market Res
Published/Hosted by American Marketing Association.
ISSN (printed): 0022-2437. ISSN (electronic): 1547-7193.
Journal of Marketing Research delves into the latest thinking in marketing research, from philosophy and theories to methods and techniques. Written for technically oriented research analysts, educators, and statisticians, Journal of Marketing Research covers a wide range of marketing research concepts, methods, and applications. You'll read about new techniques, contributions to knowledge based on experimental methods, and developments in related fields that have a bearing on marketing research.
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