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Journal of Marketing
J Market

Published/Hosted by American Marketing Association. ISSN (printed): 0022-2429. ISSN (electronic): 1547-7185.

For more than seven decades, Journal of Marketing has been a vibrant outlet for the communication of ideas and thought leadership in marketing, bridging the gap between theory and application. By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal of Marketing is the premier publication for academics and practitioners. Each issue includes original research on all aspects of marketing.

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