Journal of Consumer Affairs
J Consum Aff
Published/Hosted by John Wiley and Sons.
ISSN (printed): 0022-0078. ISSN (electronic): 1745-6606.
The purpose of The Journal of Consumer Affairs is to serve as a publication outlet for scholarly research, analysis and informed opinions advancing the consumer interest. The journal features analysis of individual, business, and/or government decisions and actions that can affect or influence the interests of consumers in the marketplace. Research topics that can be addressed from the consumer's point of view include consumer education, economics, nutrition, public policy, consumer psychology and marketing. Founded 1966.
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