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Published/Hosted by World Advertising Research Center. ISSN: 0001-8295.

Admap will keep you up-to-date with leading edge practice, important issues and new thinking worldwide about advertising and marketing communications. It draws on material from around the globe to keep its readers abreast of the very latest ideas and techniques, providing you with the vital edge you need to keep one step ahead. And it shows how new research tools and the lessons of successful practice can be applied to help extract the greatest possible benefit from the communications budget. Admap’s reputation for revealing innovation in the industry is unrivalled. Much of today’s best practice in such diverse areas as advertising research, media planning, monitoring advertising performance and account planning was pioneered through its pages.

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